2015年6月2至4日，迪拜国际汽车配件博览会在阿拉伯联合酋长国的迪拜举行，在此次年度展会上有1900多家公司展示了他们的产品和服务。迪拜以全世界最高的建筑哈利法塔而闻名于世，在海湾地区是个新型且发展最快的城市。“帆船酒店”又称“阿拉伯之星”是世界上第一家七星级酒店。还有“棕榈岛”是世界上最大的人工岛等等不胜枚举的第一和之最。迪拜是个由阿拉伯传统和现代化高科技完美结合的迷人地方。
TOYOMOTO日宏轮胎在阿拉伯联合酋长国占有市场份额,也是此次迪拜国际汽车配件博览会的参展商之一，展位号是S1-104。TOYOMOTO日宏轮胎吸引了众多当地及国际的买家和参观者。“行进中的技术”形成了TOYOMOTO日宏轮胎的企业理念。
TOYOMOTO日宏轮胎在展会前夕为在阿联酋的代理商举办了生动而有效的技术培训会，参加此次技术培训会的代理商也是BMW和路易斯劳斯汽车公司的销售代理商。
TOYOMOTO日宏轮胎团队不畏沙漠气候，在气温近乎高达50度，勤勉地挺近沙漠深处去进行市场调研和跟进客户问题轮胎。此地离迪拜市区约有300公里，接近于阿拉伯联合酋长国和沙特阿拉伯边界。我们在一望无际的沙漠里驾车三个小时左右处处见到的都是荒芜的景色---除了沙漠之外还是沙漠。当我们从汽车里下来时，好似猛然进入高温烤箱和面包烤炉里使得我们浑身湿透！我们仔细研究了车辆轮胎的用途，气压，荷重及不同品牌的性能等等。
Automechanika Dubai 2015 started on 2nd throughout 4th June in Dubai UAE with about 1900 companies exhibiting their products and services in the annual show. Dubai is a newly and fast developed city in the Gulf region, well known for its Buji Khalifa, the tallest building in the world, Buji Arab, the first 7-star hotel in the world, and Jumeirah Palm, the biggest man-made island in the world, and so many best or most etc. It is an amusing place with perfect combination of Arab tradition with the modernized technology.
Toyomoto has good market share in UAE, and is also one of the exhibitors in Automechanica. Located in S1-104 as its booth, Toyomoto attracts a lot of local and international buyers and visitors. Technology in Motion is the consistent motto of Toyomoto.
Before the exhibition, technical delegation of Toyomoto had given a training course to its agent in UAE, which is the agent of BMW and Rolls Royce in the UAE.
To conduct more due diligence, Toyomoto team went deep into the desert for market study and check claimed tires. The site is located about 300 km away from down town Dubai, and it was said close to the border of UAE and Saudi Arabia. It was about 50C0 that day, and we drove about 3 hours into the desert with a horrified sight of landscape – endless sand. When we got out of the car, it was like that we entered an oven or a baking stove. It made us soaking wet! We made a detailed study on the vehicles, tire applications, pressure, load and performance of different brands etc.