Saudi Arabia is a mysterious country, but a huge market of tires, which is one of the biggest one in the Middle East with 13 million tires imported annually. As a strategic market, Toyomoto made great efforts to stand firm among great numbers of competitors.
From May 19 to 22, 2015, Toyomoto delegation paid another visit to Riyadh,capital of Saudi Arabia. Due to the low oil price, Saudi Arabia suffered from economic downwards,which makes the market worse and competition more severe.
As one of the steps, heavy investment was made by Toyomoto and its partner in Riyadh to set up a showroom in the center of its industrial area, which is located next door to Michelin, Hankook, Yokohama, Bridgestone etc. “We shall set up more than 10 such shops in the Kingdom”, said the local agent of Toyomoto.
Advertisement in the local newspaper is another step.
As a personal friend of the current King Salman Bin Ibn Saud, the local partner of Toyomoto is very confident to build up Toyomoto as one of the strongest tire brands in the Kingdom.
沙特阿拉伯是一个神秘的国家, 作为中东地区最大的轮胎市场，每年进口轮胎1300万条。 沙特是一个战略性市场, 为了在其中占有一席之地，TOYOMOTO做出了很大的努力。
2015年5月19至5月22日，TOYOMOTO代表团拜访了日宏公司位于沙特利雅得的客户。由于低油价,沙特阿拉伯遭受经济下滑,这使得市场竞争更严重更糟糕。
作为推广TOYOMOTO第一步，TOYOMOTO 与当地的代理投巨资在利雅得工业园中心区域建立了TOYOMOTO轮胎销售展厅， 该展厅与米其林，韩泰，横滨和普利司通等轮胎店为邻。 “我们将在沙特建立10个以上这样的TOYOMOTO展厅” , Toyomoto在当地的代理这样说道。
在沙特当地报纸做广告是计划中的另外一步。
TOYOMOYO当地合作者是现任沙特国王萨尔曼·本·伊本沙特的私人朋友, 他很有信心把TOYOMOTO建成当地最强大的轮胎品牌之一。
